11 min readFor newsletters
The newsletter media kit sponsors actually read
What to put in a newsletter media kit so it survives the checks a sponsor runs before booking, which metrics to lead with, and a section-by-section template.
Field Notes
Pricing, booking, vetting and the admin nobody warns you about — for the people selling newsletter ad space and the people buying it.
11 min readFor newsletters
What to put in a newsletter media kit so it survives the checks a sponsor runs before booking, which metrics to lead with, and a section-by-section template.
13 min readFor newsletters
Get newsletter sponsors by starting with the brands already buying in your category: how to build the list, what the pitch email says, and when not to bother.
5 min readFor both sides
Every step between the first enquiry and the money arriving — what happens, who is waiting on whom, and the points where newsletter ad deals quietly die.
4 min readFor sponsors
A media kit is a sales document. Six checks that tell you whether a newsletter's audience is worth your ad budget, and what to get in writing before you pay.
6 min readFor newsletters
A method for setting newsletter sponsorship rates you can defend — start from a floor, price the premium your niche earns, and spot the signals that say you are too cheap.
Reading about it is the slow way round. List your placements, or browse what is already for sale.
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