Newsletters
List your placements once, then approve every booking before it runs.
Free to list inventory · Free sponsor intel · Commission only
Newsletter ad inventory
Every placement you offer, with its own rate, spec and calendar. Set it up once and that same list is what advertisers browse and book from — no rate card to email, no availability to keep restating.
Illustrative data shown. Figures and publisher names are examples, not customer results.
Managed sponsorship sales
Most newsletter operators do not want to become an ad-sales team, and while the marketplace fills up we are selling inventory by hand anyway. So we will sell yours.
You keep
We do
Tell us about your newsletter and we will set up a short call. Commission on what we book, nothing before that — and the tools and intel stay free either way.
Creative review and approval
Every booking arrives with its creative attached and already checked against the spec you set. Approve it, send it back with a note, or reject it — and keep the whole exchange on the booking instead of buried in your inbox.
Bookings
1 needs reviewNorthwind Tools
Above the Fold · Issue #184 · 12 Mar
Cobalt Analytics
Mid-roll · 60s · Ep. 92 · 14 Mar
Harbor Payroll
In the Fold · Issue #185 · 19 Mar
Vela Insurance
Above the Fold · Issue #186 · 26 Mar
Creative review
Sponsorship revenue reporting
Booked revenue, fill rate and average deal size update as bookings move through the pipeline — so the number you quote at the end of the month is the number the system already has.
Illustrative data shown. Figures and publisher names are examples, not customer results.
Bellwether Intel
100% freeBellwether shows which sponsors are buying across the newsletters we monitor, how much reach they buy, and how often they come back. Tools like this cost hundreds a month. Yours costs nothing.
Everything you need to sell sponsorships
One calendar per placement, so availability is always current and the same slot can never be promised twice.
Approve, amend or reject every ad before it runs, with the full back-and-forth tracked on the booking.
Set dimensions, copy length and file limits per placement, so what an advertiser sends already fits the slot.
See which sponsors run where across the newsletters we monitor, how much reach they buy, and who to pitch next. Free.
Bookings become invoices without re-keying, and payment status stays on the booking where both sides can see it.
Bring your team in with their own logins, and keep one view across every brand, placement and booking you run.
How to start selling newsletter sponsorships
Tell us who you are and what you publish. It takes a couple of minutes.
Add each slot with its rate, frequency and creative spec — once.
Bookings arrive with creative attached. Approve it, ask for a change, or reject it.
The booking becomes an invoice, and payment status stays on the booking.
Questions
Nothing. Listing inventory is free, Bellwether is free, and creative review is included. We take a commission on bookings made through the marketplace — we get paid when ewe get paid.
You do. You publish your own rate and creative spec per placement, and advertisers book at the price you set. There is no rate-card negotiation round and no repricing by us.
No. Every booking waits for your approval and every piece of creative is reviewed before it runs. You can approve it, request a change with a note, or reject it outright.
Newsletters, for now — that is the only inventory we take at launch. Within a newsletter you can list whatever you sell: the primary slot, secondary placements, classifieds, or a dedicated send, each with its own rate, spec and calendar.
A booking becomes an invoice without anyone re-keying it, and payment status sits on the booking so you and the advertiser are looking at the same thing.
No. There is no lock-in and no exclusivity. List what you want, keep selling direct alongside the marketplace, and stop whenever you like.
Create your brand, add your placements, and let advertisers come to you. Setting up on SponsorSheep takes about five minutes.
List your inventory